Make sure each pin description is detailed, helpful, and actionable.
Pin at the right time.
Create pin-worthy images (that are the right size & include text).
Join relevant Pinterest group boards.
69. Use Pinterest Ads
Pinterest ads are useful for getting your content in front of more people as they search and browse Pinterest.
An example of Pinterest ads
An example of Pinterest ads
To get started:
Set up a Pinterest business account.
Install the Pinterest Tag.
Choose a goal for your campaign.
Set a campaign budget.
Create an ad group.
Select your target audience.
Choose ad placement.
Add interests + keywords.
Set budget + schedule.
Pick your Promoted Pins.
And like all paid ad campaigns: monitor and tweak accordingly. For even more information, check out this Pinterest Ads guide by Hootsuite.
With over 600 million users, LinkedIn is the go-to social network for B2B.
LinkedIn is the place people go to when they want to connect with people in their industry, learn about their industry and share related content. If you want to drive traffic to your B2B blog or website, this is your platform.
social traffic is driven by LinkedIn to B2B sites
90% of social traffic is driven by LinkedIn to B2B sites (Image source: Sumo.com)
70. Drive Traffic with These LinkedIn Marketing Tips
LinkedIn can be a great traffic source if you use it right.
Here are the essentials you need to start driving traffic from LinkedIn today:
Create and optimize your personal Profile.
Join groups (or start one).
Create a company page.
Regularly share useful content.
Don’t share too much.
71. Republish Articles on LinkedIn
Don’t forget you can leverage LinkedIn’s publishing platform to reach their massive audience.
Republishing articles on LinkedIn chesterfield sofa online is a great way to send traffic to your website and get in front of a new audience.
To get started, just hit ‘write an article’ on the LinkedIn homepage:
write an article on LinkedIn
The “Write an article” feature in LinkedIn
Before you publish your article, there are two things you want to make sure you’ve included:
A short bio – add this to the end of your post to direct people to your homepage or blog.
A CTA – directing people to a specific resource on your site that you think may help people.
72. LinkedIn Ads
You can also use LinkedIn Ads to target your audience with sponsored content, sponsored or text ads.
An example of a LinkedIn ad
An example of a LinkedIn ad
LinkedIn is obviously most suited to targeting a professional audience. So if your site isn’t targeting that demographic, you may be better of saving your money.
This guide by Hootsuite provides a good walk-through of LinkedIn ads.
Other Marketing Tactics
Sometimes marketing tactics don’t neatly fit into a category. Here are all the traffic boosting tactics that are left:
Prefer to watch the video version?
73. Use Paid Traffic
We’ve touched on this already with social ads, but paid traffic can be an effective way of getting eyes on your content. It’s also highly scalable (providing you have the budget).
Types of paid traffic you can send to your website
Types of paid traffic you can send to your website (Image source: charlesngo.com)
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